#RakhiInJust30Secs by Chandak Group Returned with Voiceover - 20,000+ Rakhis Delivered in 2025

Chandak Group revived its popular “#RakhiIn30Seconds” digital campaign from August 4 to 9, 2025, introducing a personalized twist this year. Over 20,000 digital Rakhis were sent globally, each accompanied by a heartfelt voice note recorded by the sender. Recipients could tap a link, hear the personalized message, and then experience an Augmented Reality (AR) Rakhi on their wrist via a filter. 

This year’s edition deepened the emotional connection by adding that intimate voice element, growing the campaign’s impact. It was promoted heavily across social media, and was developed by Chandak’s in-house marketing team with tech support from a Gurgaon-based agency.

Beyond its technological appeal, the campaign underscores Chandak Group’s ethos of nurturing emotional bonds—echoing their core belief that homes are built on relationships, not just bricks. The company, with nearly four decades of experience and more than 12 million square feet delivered, continues to emphasize this human-centric vision through initiatives like this.

As Published On BusinessNewsThisWeek.Com: Read Here