NEW-AGE WOMEN EMERGE AS PRIMARY HOMEBUYERS

Indian women have always been considered the backbone of the family. Gone are the days when the value of women in society was constantly challenged and they were not given the status they deserved. Today as a society we have come a long way and things have changed considerably. Women in India have finally stepped out from the shadows of patriarchy and are actively pursuing their dreams to make them a reality by becoming financially stable and independent.

As a result, women have now moved on to become key decision-makers when it comes to finalizing and financing a property which was predominantly done by the male members of the family. The real estate market is witnessing steady growth as far as women home buyers are concerned in the country. A recent study by Economic Times revealed that nearly 42% of women prefer real estate as an investment. Women's home-ownership rate was 61.2% in 2019, up from 50.9% in 1990. The government too is doing its bit to support this change and extends benefits to women buyers. In most Indian states, the registration charges for purchasing property have been lowered for women. Even banks and financial institutions have special offers for women homebuyers. 

Along with financial stability women, today are more aware, well informed, and particular about not settling for something they are not absolutely sure about. This also extends to their home-buying preferences. Because women are constantly juggling career and family responsibilities, maintaining a good work-life balance is very important for them. Hence, they prefer conveniently located, well-designed functional homes, a smart and practical kitchen, and thoughtful common amenities like kid’s play areas, creche, gym, swimming pool, and a playschool all within the residential project.

(Render Images Of Chandak GreenAiry Project Amenities) 

Women are also the nurturers of the family and as such, they keep their family’s best interests in mind before making any decision. Thanks to the growing sense of eco-consciousness people and women, in general, are more attracted to invest in real estate with developers who ensure that their projects are designed in harmony with nature. Attention to detail has become the buzzword, taking into account the needs of different sections of society and also integrating the same into the design of the project. 

This shift in buying trends and consumer needs has also meant that developers constantly strive to provide a more holistic lifestyle. We too at Chandak Group have always been mindful of the constantly evolving needs of our consumers and constantly strive to provide a world-class living experience. 

Our recent launch Chandak GreenAiry is one such example of a well-planned residential project where the best of location and lifestyle come together.